Social Media Marketing is a strategic marketing technique that uses social networks to advertise your products and services. This technique has become an effective way of reaching out to clients. It’s important to see the opportunities social media marketing has in promoting your services. There are many benefits of Social media marketing especially in making your business successful. More and more people are utilizing the resources of social media like Facebook, Twitter, LinkedIn etc for connecting with their family, friends and acquaintances. These websites offer you the chance to reach out to millions of people easily. It also allows people to create, share and view photos, videos, audios and events in a virtual space. Networks including blogs, microblogs, wikis, social bookmarking, discussions forums are there too in the list. These highly-visual social media marketing tools allow businesses to effectively promote their products and services to potential customers. In the next article we will share with you the benefits of using social media for your business.